Marketing Service
Google Ads & PPC Management for Metro Detroit Businesses
Every dollar of ad spend accountable to a lead.
Paid ads fail in two places: the click and the page it lands on. We manage both — structure, targeting, creative, and landing pages — so your cost per lead goes down and stays down.
What's included
Account restructure
Campaigns, ad groups, and keywords rebuilt around intent — with negatives that stop wasted spend.
Creative & copy testing
Ad variations tested systematically, so winners are found by evidence, not opinion.
Landing page alignment
Message match from ad to page, with friction removed between the click and the form.
Transparent reporting
Spend, cost per lead, and pipeline influence in plain language — no vanity metrics.
How it works
- 1
Paid ads audit
Structure, targeting, bidding, and creative reviewed for the leaks draining your budget.
- 2
Rebuild & relaunch
Accounts restructured around high-intent searches, with tracking fixed before spend resumes.
- 3
Optimize weekly
Bids, negatives, and creative tuned continuously against cost-per-lead targets.
- 4
Scale what works
Budgets grow only behind proven campaigns — efficiency first, volume second.
FAQ
Common questions about our Paid Ads Management work.
Which platforms do you manage?
Primarily Google Ads and Microsoft Ads for search, plus paid social (LinkedIn, Meta) when the strategy calls for it.
What's a realistic monthly ad budget?
Most Metro Detroit B2B campaigns start making sense around $2,000–$3,000/month in spend. Below that, data comes in too slowly to optimize well.
Do you require long-term contracts?
No. We earn the next month with results. Paid media should be accountable, and lock-in contracts remove that accountability.
Can you review our existing ad account first?
Yes — our SEO & Paid Ads Audit is an independent review of your account with fixes ranked by impact, whether or not you hire us to run it.
Ready to talk about Paid Ads Management?
Book a free 30-minute review with a senior marketing leader. No pressure, no retainer pitch — just a clear read on where your growth is stuck.