About Us
Marketing leadership, without the agency theater.
We built Good Wolf for Metro Detroit businesses tired of paying for activity and hoping it turns into growth. Strategy first, execution second, honest reporting always.
Our Journey
Created to Cut Through Marketing Noise
Good Wolf Marketing was built for businesses tired of scattered tactics, disconnected vendors, and marketing that looks busy but doesn't drive results.
We've seen too many Metro Detroit companies overspend on tools, agencies, and campaigns without a clear strategy behind them. Channels don't align. Messaging drifts. And leadership is left wondering what's actually working.
Our team brings executive-level marketing leadership experience from Fortune 50 organizations, combined with hands-on execution across small, mid-market, and enterprise brands throughout Southeast Michigan and beyond. We don't sell tactics — we build clarity, alignment, and momentum.
By focusing on positioning, demand generation, brand systems, and measurable performance, we help businesses simplify their marketing ecosystem, prioritize what matters, and execute with confidence. Strategy first. Execution that follows. Results you can actually measure.
Grow with purpose. Market with clarity. Lead with strategy.
Steve Pikor
CEO & Co-Founder, Good Wolf Marketing
What Drives Us
Our Mission
To empower businesses with clear, unbiased marketing strategy and execution — eliminating wasted spend, sharpening positioning, and driving measurable impact.
Our Vision
To redefine how organizations approach marketing, transforming it from a cost center into a strategic growth advantage.
Our Team
Meet Our Team of Marketing Experts
Good Wolf Marketing is built on experienced marketing leaders who help businesses grow with clarity, consistency, and measurable results.
Our team combines executive-level strategy with hands-on execution, allowing us to objectively assess your brand, messaging, channels, and performance — then recommend what actually moves the needle. We focus on outcomes, alignment, and long-term growth, not vanity metrics or one-off tactics.
We work side by side with leadership teams to define positioning, build demand, align sales and marketing, and execute campaigns that support real business goals — from awareness to revenue.
Clear strategy. Focused execution. Real growth.
Joe Sciacchitano
COO & Co-Founder
Leads audits and growth strategy, translating messy channel data into a plan leadership can act on.
Steve Pikor
CEO & Co-Founder
Connects brand, website, and technology so the systems behind the marketing actually hold up.
Jason Follebout
Director of Business Development
Builds strategic partnerships and growth opportunities, connecting Metro Detroit businesses with the right marketing solutions to scale.
James Abraham
CRO & Partner
Aligns sales, marketing, and revenue operations to drive measurable growth and turn strategy into sustainable pipeline.
Ready to Make Marketing a Growth Engine?
Book a free 30-minute review with a senior marketing leader. No pressure, no retainer pitch — just a clear read on where your growth is stuck.