Marketing Service
Fractional CMO Services for Detroit & Metro Detroit B2B Brands
Senior marketing leadership without the full-time cost.
Get the strategic direction and accountability of a seasoned marketing executive without hiring one full-time. We act as your fractional CMO, setting priorities, directing execution, and making sure every marketing dollar supports a business goal.
What's included
Marketing strategy & positioning
Who you serve, why you win, and what marketing must accomplish — stated plainly enough for the whole company to repeat.
Channel & budget roadmap
Which channels deserve investment, in what order, and at what spend — ranked by expected impact on pipeline.
Fractional CMO leadership
Senior-level direction for your internal team or vendors: priorities, reviews, and accountability every month.
Measurement framework
Reporting tied to revenue outcomes, so every review answers 'is this working?' in one page.
How it works
- 1
Discovery & audit
We review your goals, spend, channels, and messaging to find the real constraint on growth.
- 2
Strategy build
Positioning, channel selection, and budget allocation — documented as a plan your team can execute.
- 3
Execution leadership
We lead the rollout, direct your team or vendors, and keep every tactic pointed at the goal.
- 4
Review & refine
Monthly reviews against the plan. What works gets more; what doesn't gets cut or fixed.
FAQ
Common questions about our Fractional CMO work.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your company part-time — setting strategy, directing execution, and owning results without the cost of a full-time executive hire.
How is this different from a marketing agency?
Agencies sell tactics. A fractional CMO sets the strategy, decides which tactics deserve budget, and holds execution accountable to revenue — often while directing your existing agencies or staff.
What size company is this right for?
Typically B2B companies between $2M and $50M in revenue that need senior marketing leadership but aren't ready for a full-time CMO.
How do engagements usually start?
With a free 30-minute review, followed by a Marketing Audit & Growth Assessment so the strategy is built on facts, not guesses.
Ready to talk about Fractional CMO?
Book a free 30-minute review with a senior marketing leader. No pressure, no retainer pitch — just a clear read on where your growth is stuck.